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As I Am Cleansing Pudding 8 oz.
Price: $10.51
Member Price
$7.25
Availability: In Stock
Item #: AIA120173 -

8 oz. A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level. Benefits Cleanses hair of residue and product build-upMoisturizes as it cleansesRids scalp of excess sebum, environmental impurities and shedding scalp debris Provides a soothing scalp treatmentHelps promote a healthy...

As I Am Coconut Co-Wash
Price: $9.00
Member Price
$6.21
Availability: In Stock
Item #: AIA120044 -

16 oz. Benefits Spreads easily throughout hairGently cleanses hair and scalpMaintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.Makes detangling a breezeRinses easily from hair.Helps promote a healthy environment for hair growth Gentle enough for daily use. Safe for color-treated hair Ingredients INGREDIENTS: Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos...

As I Am Cocoshea Spray
Price: $15.01
Member Price
$10.35
Availability: In Stock
Item #: AIA120023 -

4 oz. Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine. And who doesn't adore Shea Butter? Both oils, however, can be a bit challenging to soften and work into the hair. Now, via the wonders of submicron technology, a most beautiful blend of...

As I Am Curl Clarity Shampoo
Price: $12.00
Member Price
$8.28
Availability: In Stock
Item #: AIA120033 -

8 oz. At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair. Benefits Gently removes product build up and environmental impurities from the hair and scalp.Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.Leaves behind moisture, preventing hair from becoming dried out,...

As I Am Curling Jelly
Price: $13.01
Member Price
$8.97
Availability: In Stock
Item #: AIA120083 -

8 oz. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Contains natural ingredients your hair loves and none of the ingredients it doesn't. Benefits Defines coils and curlsMinimizes frizz Reduces shrinkage and enhances stretch Locks in precious moisture as you harmonize your coilsFormulated with nature's best moisturizers and curl boosters ...

As I Am Detangling Conditioner
Price: $10.01
Member Price
$8.99
Availability: In Stock
Item #: AIA120103 -

8 oz. As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding. Now, As I Am offers real “help” in the time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you’ll notice enhanced softness and a wonderful shine. Your hair will be...

As I Am Doublebutter Cream 8 oz.
Price: $15.52
Member Price
$13.25
Availability: In Stock
Item #: AIA120063 -

8 oz. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Contains natural ingredients your hair loves and none of the ingredients it doesn't. Benefits Defines coils and curlsMinimizes frizz Reduces shrinkage and enhances stretch Locks in precious moisture as you harmonize your coilsFormulated with nature's best moisturizers and curl boosters ...

As I Am Doublebutter Cream
Price: $28.01
Member Price
$19.32
Availability: In Stock
Item #: AIA120064 -

16 oz. Helps dehydrated hair look its bestRepairs split endsLocks moisture Moisture is essential for great natural coils and curls. As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. In addittion to outstanding natural moisturizers, it contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Double Butter Cream provides dehydrated hair with what it needs to look and behave its very best,...

As I Am Hydation Elation
Price: $16.01
Member Price
$11.04
Availability: In Stock
Item #: AIA120043 -

8 oz. Moisturizes hair shaft from withinSmooths cuticle layerStrengthens weak areas As I Am Hydration Elation Conditioner is an intensive conditioner that gives natural hair a deep-down hydrating fortifying treatment that is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers. Moisturizes deep within the hair...

As I Am Leave- In Conditioner
Price: $10.51
Member Price
$7.25
Availability: In Stock
Item #: AIA120013 -

8 oz. A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth. Benefits Eases wet combingHelps strengthen hairSeals the cuticle layerSupports healthy hair growthAdds moisture and shinePrepares your hair for...

As I Am Long & Luxe Conditioner
Price: $10.99
Member Price
$7.58
Availability: In Stock
Item #: AIA120614 -

12 oz. Reduces tangles and combing damageHydrates As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for type 3 and 4 hair. It is a growth collection for Longer and Stronger hair. External and Internal lab research has established the efficacy of the collection.

As I Am Long & Luxe Curl Smoothie
Price: $10.99
Member Price
$7.58
Availability: In Stock
Item #: AIA120664 -

16 oz. High definition twists and twist outsFrizz fighting no flake formulaZero build up As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz fighting no flake formula that has zero build up.